What is CRM?
Customer Relationship Management
It is a digital system that allows companies to manage customer information, past interactions and sales processes from a single center.
Overview
CRM helps a business keep track of all its relationships with its customers in a digital environment. Information such as when the customer called, which product he bought or what problems he had is stored here. In this way, companies can provide more personal and faster service to their customers.
How it works
Companies enter customer data into CRM software and the system compiles this data into regular reports. Sales teams decide who to contact and when by looking at these reports. This way, no customer request goes unnoticed.
Where it is used
It is used extensively in sales departments, customer service centers and marketing teams.
Commonly confused with
It's often confused with just an 'address book', but a CRM doesn't just keep records, it also allows you to develop a sales strategy with those records.
Frequently asked questions
Do I have to use CRM?
If your number of customers has increased and you are now having a hard time remembering who you talked to and what, yes, it is necessary to keep order.
Are CRM and database the same thing?
CRM is a specialized management software that uses database technology; So the database is the foundation, CRM is a business tool built on top of it.
Related terms
Related tools
This explanation was written in plain language for TreScout and machine-translated from the Turkish original · the Turkish version prevails. If something looks wrong or missing, write to hello@trescout.com. Read in Turkish →