What is Persistent Ads?
These are ads that constantly appear as you browse web pages or remain fixed in a corner of the screen.
Overview
Persistent ads refer to types of advertisements that permanently occupy space on users' screens while they navigate digital platforms. These ads typically remain in the same position even when the page is scrolled and aim to capture users' attention. While this structure, frequently used in the digital marketing world, enables websites to generate revenue, it can sometimes negatively impact the user experience.
How it works
Websites or applications use special design codes to pin these ads to the screen. As the user moves up and down the page, the location of the ad does not change and remains fixed.
Where it is used
You frequently encounter them on news sites, blogs, and social media feeds.
Commonly confused with
They are different from pop-up ads because they do not open suddenly; they continuously stay in a specific spot on the page.
Questions and answers
How do persistent ads affect user experience?
If they take up too much space, they can disrupt the reading flow and annoy users.
How are these ads blocked?
These types of ads can be hidden with the help of browser extensions or ad blockers.
Related terms
This explanation was written in plain language for TreScout with AI and machine-translated from the Turkish original · the Turkish version prevails. If something looks wrong or missing, write to hello@trescout.com. Read in Turkish →