What is CRO?
Conversion Rate Optimization
These are improvements made to increase the rate of visitors to a website becoming customers or subscribers.
Overview
Conversion rate optimization is the art of using traffic to your site more efficiently. The aim is for visitors to click a button, fill out a form or make a purchase, rather than just looking at the site and leaving. At TreScout, we see this as constantly arranging your store's display to draw customers in.
How it works
User behavior is analyzed, different versions of the site are tested, and the designs or texts that give the best results are made permanent.
Where it is used
It is used on e-commerce sites, digital marketing campaigns and user experience (UX) improvements.
Commonly confused with
It is not just about attracting more visitors (SEO), it is about using the visitors efficiently.
Frequently asked questions
Does it give fast results?
It is a process that requires patience as there are testing processes and data collection stages.
Related terms
Related tools
This explanation was written in plain language for TreScout and machine-translated from the Turkish original · the Turkish version prevails. If something looks wrong or missing, write to hello@trescout.com. Read in Turkish →